Projo Biz Blog

Kmart launches online layaway program

11:10 AM Fri, Oct 09, 2009 |
By Pamela Reinsel Cotter    Email this author |   Email this entry

By Paul Grimaldi
Journal staff writer

Kmart began offering a layaway program online Friday as the discount chain extends a sales program that proved successful during the 2008 holiday shopping season.

The chain, owned by Sears Holding Corp. (SHLD:NYSE), saw double-digit increases in layaways in 2008 as the program proved popular with consumers struggling through one of the worst recessions in U.S. history. Other retail chains quickly followed Kmart's lead.

The online program is also available in 2009 at Sears' namesake stores.

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