Projo Biz Blog

Lands End seeks swimsuit site surfers

2:01 PM Wed, May 13, 2009 |
By Paul Grimaldi    Email this author |   Email this entry

Sears Holdings Corp. (SHLD: NASDAQ) is dangling a five-night Caribbean vacation as bait to lure shoppers into snapping up swimsuits on The Island, a new Web site for its Lands' End clothing brand.

Visitors to the site can enter the sweepstakes daily for a chance to win a getaway for four to Barbados. The company has partnered with the Crane Resort and the Barbados Tourism Authority to offer the prize.

The vacation includes a five night stay for four people at the Crane Resort. The Barbados Tourism Authority will provide surfing lessons, a guided walking tour of historical Bridgetown and a visit to the George Washington House. The prize package also includes a Lands' End swimwear package for four, round-trip airfare, ground transportation and meals. Sweepstakes entries must be received by 11 p.m. on May 31.

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