Bank of America creates student financial planning site
3:23 PM Tue, May 19, 2009 | Permalink
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Bank of America (BAC:NYSE) has created a web-based financial planning guide for college-age students. The Web site, known as "The Morris Code" reviews financial topics and provides an interactive "discussion" moderated by a "wise upperclassman" named Morris. The site is the latest marketing tool developed by the bank to attract teens heading for college and for young adults poised to enter the work force. The bank also distributes guidebooks such as "Student Financial Handbook and Essentials: Your guide to credit." 
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