CVS Caremark gets nod for success of ExtraCare program
11:38 AM Mon, Mar 02, 2009 | Permalink
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Advertising Age takes a brief look at retailers who are finding efficient ways to attract and retain customers in these trying economic times and points to CVS Caremark as one of its success stories. The Woonsocket-based drugstore chain uses its ExtraCare loyalty card program to track customer spending, offering shoppers discounts as they pile up purchases. 
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