Projo Biz Blog

Providence-based GTECH Corp. has signed a licensing deal with Harrah's License Company LLC, that gives GTECH the right to use the names, logos, images and other assets of three of Harrah's brands -- Harrah's, Caesars, and World Series of Poker -- for lottery games. Terms were not disclosed.

Harrah's-branded lottery games will give lottery players access to benefits and privileges, such as the chance to win cash prizes and/or trips to any of the Harrah's 36 owned/managed casinos in the United States, hotels, or golf courses.

 Tags  GTECH Harrah's

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