Projo Biz Blog

For a state where it feels like there is one of these doughnut shops on almost every corner, and whose company name graces its Providence civic center, this is news.

Looking to entice those hungry for a healthier option, Dunkin' Donuts will begin offering a new slate of better-for-you offerings in August.

The menu, which will debut in stores Aug. 6, will feature two new flatbread sandwiches made with egg whites. Customers will be able to choose either a turkey sausage egg-white sandwich or a vegetable one. Both will be under 300 calories with 9 grams of fat or less, the company said.

"We just felt it was important to provide some choice in our menu," said Will Kussell, president and chief brand officer of the Canton, Mass.-based Dunkin' Brands Inc.

The new menu will be called DDSmart and will include all current and new items that either have 25 percent few calories, sugar, fat or sodium than comparable products or contain ingredients that are "nutritionally beneficial," the company said.

The company will spend several million dollars marketing the new menu.

And if you visit the company's Web site right now, you'll get a taste of it, in the form of a video featuring food personality Rachel Ray.

-- With Associated Press reports

 Tags  Dunkin' Donuts food healthy eating

Comments

mary said:

It's about time!

Link | July 30, 2008 10:25 PM
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