Projo Biz Blog

Starting with tonight's kickoff of the summer concert season, the name of the Tweeter Center in Mansfield, Mass. will be changed to the Comcast Center.

Comcast, a cable television provider in Massachusetts, and Live Nation, the owner of the entertainment and concert venue, this morning announced a 10-year partnership that gives Comcast the naming rights.

Terms were not disclosed.

Beginning with tonight’s Eric Clapton concert, the signs at the outdoor amphitheater will be changed to Comcast Center to reflect the facility’s unique wooded setting.

“We are excited to join with Live Nation to place our name on one of the most-loved entertainment venues in New England,” said Randy Waddell, Senior Vice President of Sales and Marketing for Comcast’s NorthCentral Division.

The Comcast Center can accommodate 19,900 people and hosts approximately 35-40 concerts per year.

---