Projo Biz Blog

Pawtucket-based Hasbro (HAS:NYSE) said today that it has purchased for $80 million all of the intellectual property rights related to the Trivial Pursuit brand from Horn Abbot Ltd. and Horn Abbot International Limited.

Hasbro has developed, marketed and sold Trivial Pursuit under license from the Horn Abbot companies since 1983.

"Trivial Pursuit created the adult game category in 1982 and has always been one of the most recognized brands in the industry," said Brian Goldner, chief operating officer of Hasbro. "Now, as a wholly-owned and operated part of our deep and rich brand portfolio, we can build Trivial Pursuit beyond traditional venues and capitalize on new opportunities in entertainment, publishing, promotions and digital arenas."

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