Citizens launches ad campaign
9:55 AM Fri, Feb 15, 2008 | Permalink
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Projo Biz Blog |
Citizens Financial Group is launching a new ad campaign that seeks to capitalize on fears of economic recession. The campaign invites depositers who are anxious about the economy to schedule a "Fit Checkup" with a Citizens banker, who will discuss loans and savings options. The "Find Your Fit" campaign, designed by Arnold Worldwide, will begin Sunday with print advertisements in New England and other regions. TV ads will debut on Monday in several markets, including Providence, according to a company announcement. Citizens, a subsidiary of the Royal Bank of Scotland, is headquartered in Providence. 
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